Adapts to the moment.
One modular system lets the cup fit the drink and the day, instead of forcing the same size every time.One modular system lets the cup fit the drink and the day.
Kickstarter 2026
Your drink changes. Your cup should too.
A ceramic-lined insulated cup system that starts at 12 oz and extends in 4 oz steps, so your cup can better match the drink, the setting and the day outside.
What makes us different
Introducing the RUØK™ Cup
Drinks like a proper cup.
A smooth ceramic-lined interior top to bottom gives a cleaner, more natural drinking experience when the lid is off.
Earns its place outdoors.
Less duplication, less to pack, and more utility from Trail to Table, Campsite to Commute, Picnic to Peak.
The problem
Drinkware is fixed. Your day outdoors isn't.
The drink changes. The setting changes. The time of day changes. But your cup can't adapt. So a short coffee ends up in an oversized tumbler, a cold drink feels wrong in a coffee mug, and the right cup is often the one left behind.The drink changes. The setting changes. The time of day changes. But your cup can't adapt.
That means more gear, more clutter, more wasted space, and more compromise once you're outside.
RUØK™ Cup is built to remove that friction. A ceramic-lined modular cup system that starts at 12 oz and grows in 4 oz capacity extensions as the day unfolds.
- Fixed capacities limit use. One size rarely feels right for every drink.
- Multiple cups create duplication. More to pack, store, clean and carry.
- Most portable tumblers prioritise containment. Useful with a lid, less satisfying when you want a proper cup-like drinking experience.
How it works
One base. Grows with your day.
Start with the 12 oz (354ml) ceramic-lined base. Add a 4 oz extension to reach 16 oz (473ml). Add a second for 20 oz (591ml), or extend further as the day demands. Each extension uses an interior overlapping thread mechanism, keeping the exterior flush and the inside perfectly smooth, ceramic-lined, and easy to drink from.
Capacity reference
What fits where.
12 oz
Flat white, espresso, short tea
Morning start, first brew at camp, short stop
16 oz
Beer can, cocktail, longer coffee
Afternoon drink, picnic, beach session
20 oz
Large iced coffee, cold brew, travel cup
Long drive, extended outdoor stretches, van use
12 / 16 / 20 oz
RUØK™ Cup
3 Layer Thermal Performance
Built for thermal performance, finished for taste.
Double-wall stainless steel helps keep drinks hot or cold, while the ceramic-lined interior gives a cleaner, more taste neutral drinking surface for switching between coffee, water, cocktails, and cold drinks.
Why it earns its place
More capability. Less to carry.
One modular cup system covers the sizes and situations that usually require several different cups or bottles. That means less to pack in the van, less to carry to the beach, less to store at home, and less money tied up in near-identical drinkware.One modular cup system covers the sizes and situations that usually require several different cups or bottles.
12 / 16 / 20 oz
RUØK™ Cup
12 / 16 / 20 oz
RUØK™ Cup
Where it belongs
Built for people who spend real time outside.
RUØK™ Cup feels at home on a campsite table, in a van, by the coast, at the trailhead, on a boat, or beside a stove in the hills. It is outdoor kit with better manners: performance-led, pack-conscious, and refined enough to stay in rotation when you’re back home.RUØK™ Cup feels at home on a campsite table, in a van, by the coast, at the trailhead, on a boat, or beside a stove in the hills.
The push-seal lid helps prevent spills when the day gets moving. When the lid comes off, the ceramic-lined interior gives a clean, open drinking experience that actually feels like a cup.
- Camp
- Van
- Coast
- Trail
- Boat
- Snow
Colour directions
Three landscapes.Three colourways.
Our colourways are anchored in the environments the brand belongs to.
Crag
Peaks
Forest
FAQ
RUØK™ Cup is a ceramic-lined modular insulated cup system built around a 12 oz base that grows in 4 oz capacity extensions — designed to adapt to the drink, the setting, and the day, while drinking more like a proper cup than a typical tumbler.RUØK™ Cup is a ceramic-lined modular insulated cup system built around a 12 oz base that grows in 4 oz capacity extensions.
RUØK™ Cup is currently in development, with the Kickstarter campaign planned for late 2026. Joining the waitlist is the best way to get notified the moment it goes live.
You will receive occasional launch updates, product progress, confirmed colourway news, and Kickstarter details from RUØK™. Joining the list does not place a pledge. Early-backer pricing is expected to be the lowest the product ever launches at — being on the list gives you the best chance of backing from day one, when that pricing is live.You will receive occasional launch updates, product progress, confirmed colourway news, and Kickstarter details from RUØK™. Early-backer pricing is expected to be the lowest the product ever launches at.
RUØK™ Cup is planned around a three-layer construction: insulated stainless-steel structure with a ceramic-lined interior for a cleaner drinking surface and better drink-to-drink versatility.RUØK™ Cup is planned around a three-layer construction: insulated stainless-steel structure with a ceramic-lined interior.
RUØK™ Cup uses modular 4 oz capacity extensions secured by an interior overlapping thread mechanism, which keeps the exterior flush while the inside stays smooth and ceramic-lined. Add one extension for 16 oz; add two for 20 oz. The system can be extended further as additional capacity modules become available. As a rough guide: 12 oz suits a flat white, espresso, or short tea. 16 oz matches a standard beer can, a cocktail, or a longer coffee. 20 oz handles a large iced coffee, cold brew, or a longer stretch outside when refilling isn't convenient.RUØK™ Cup uses modular 4 oz capacity extensions secured by an interior thread mechanism that keeps the exterior flush. Add one for 16 oz; add two for 20 oz. 12 oz suits a flat white or short tea. 16 oz matches a beer can or cocktail. 20 oz handles a large iced coffee or longer stretches outside.
RUØK™ Cup uses a push-seal lid designed to reduce everyday spills on the move. We're finalising sealing performance through prototype testing before launch. We'll only publish specs we can stand behind.
We're currently working with manufacturers to finalise scalable production, and until that process is complete we won't have confirmed pricing. What we can say is that RUØK™ Cup is being built to sit alongside other premium thermal drinkware. Quality materials & considered design, priced accordingly. Early-backer Kickstarter pricing will be the lowest the product ever launches at. Joining the waitlist is the best way to be first to know.
Shipping regions will be confirmed through the Kickstarter campaign. International demand is welcome, but final availability will depend on logistics and fulfilment structure.Shipping regions will be confirmed through the Kickstarter campaign.
Kickstarter 2026
Back it from day one.
The waitlist gets first access to the Kickstarter campaign, when backing prices are at their lowest. We'll only share what matters.